Packed with nutrition
Changing your diet can be a step into the unknown. Our products help give you confidence to make the shift. We pack them full of nutrition so you know you can be confident you’re getting a sizable chunk of what you body needs every day, without the bad stuff.
Time for a shift
Current diets are slowly making many of us sick. The World Health Organisation (WHO) says noncommunicable diseases, such as diabetes, heart disease, and cancer, are largely brought on by prevailing lifestyles, pollution and diet1.
Contradictory food advice is everywhere, but by choosing to only listen to the most credible organisations the picture becomes clear.
Much of what is written is produced by those close to the food industry. For example, the Swiss Society for Nutrition (SSN) is funded by companies including Coca Cola, Swiss Meat, McDonald’s and Danone. Despite clear conflicts of interest the SSN is still allowed to provide dietary advice to the public.
There are however organisations that sit outside the food industry. One is the WHO. In 2003, the sugar lobby went to US Congress demanding an end to WHO funding unless its sugar guidelines were withdrawn2. The WHO didn’t back down. Incidents like this demonstrate the organisation’s independence.
In 2013, Margaret Chan then head of WHO, said: “Today, getting people to lead healthy lifestyles and adopt healthy behaviours faces opposition from forces that are not so friendly. Not at all. Efforts to prevent noncommunicable diseases go against the business interests of powerful economic operators. In my view, this is one of the biggest challenges facing health promotion.”
Ignoring organisations with conflicts of interest and following the advice of those that haven’t is a short cut to clarity.
In a nut shell
The best way to stay healthy is to eat mainly whole plants because they contain few nasties and lots of what keeps us healthy.
Plants are lower in the food chain
Toxins in the environment, known as persistent organic pollutants (POPs), are more concentrated in meat, dairy and eggs, because they are high in the food chain.
According to the WHO, more than 90% of human exposure to dioxins, a group of POPs continuously emitted by industry and other activities, is through food, mainly meat, dairy products, fish and shellfish3. POP levels in plants are far lower.
Organically grown plants have the additional advantages of being exposed to fewer chemicals.
Our products contain only organically grown plants.
More information on avoiding toxins.
Plants have less saturated fat
In addition, most plants contain very little saturated fat, a substance scientifically linked to heart disease. The WHO recommends keeping saturated fat under 10% of calories consumed4. One Earth products contain less than [1%]. And these small amounts are mainly from highly nutritious nuts.
More information on avoiding saturated fat.
Plants contain plenty of protein
Some think plant rich diets don’t contain enough protein. A US study of more than 70,000 subjects showed that vegans, vegetarians and meat eaters all got well over the 50 grams of protein recommended per day4.
Another myth is that plant proteins are incomplete. Widely available reliable scientific research shows this is untrue5.
More information on plant protein.
Refined food has lost much of its goodness and is not what our eight-metre long intestine was designed for. Whole foods are what it needs to stay healthy. They also have more nutrition.
More information on the importance of whole foods.
Naturally boosted with essential nutrients
Many diets lack key nutrients. We choose natural plant ingredients that help fill many nutritional gaps. A single serving of our cereal provides more than [100%] of the RDA of omega 3 oils, [50%] of iron, [25%] of zinc, [20%] of protein, and [10%] of daily calcium.
More information on micronutrients.
Plant-rich diets are loaded with vitamins, however there is one that some plant eaters don’t get enough of – vitamin B12. Made by the bacteria and algae in the river water we used to drink, water treatment now removes it. We add some so that a single serving of our cereals gives you the recommended daily dose. We also add vitamin D, the sunshine vitamin, because most people now spend most of their lives inside and don’t get enough.
More information on vitamins.
Low free sugar
The WHO distinguishes between “free sugar” and sugar still in nature’s wrapper. Sugar, corn syrup, honey, agave syrup, maple syrup, date syrup, and fruit juices are all high in free sugar6.
Free sugars pass too quickly through our gut wall causing all kinds of slow-burn health problems.
The sugar in fresh and dried fruit is still contained in cell walls the way nature intended, so it doesn’t throw the body into a spin.
The WHO recommends limiting free sugar to less than 6 teaspoons a day7. Our cereals have [less than one] per serving.
More information on sugar.
1 Noncommunicable diseases factsheet – World Health Organisation
2 Sugar industry threatens to scupper WHO – The Guardian
3 Dioxins and their effects on human health – World Health Organisation
4 0.83 grams per kg of body weight – source World Health Organisation
5 Amino-acid content of foods and biological data on proteins – United Nations
6 The science behind sweetness in our diets – World Health Organisation
7 Healthy diet factsheet – World Health Organisation