How our products boost your health

Packed with nutrition

We pack our cereal full of nutrition so you can be confident you’re getting a sizable chunk of what you body needs every day, without any bad stuff. And they’re fresh, shipped after they’re made.

Unrefined health

Healthy diets are high in whole plants and grains and low in processed foods and animal products.

Small communities in Italy, Greece, Japan, Costa Rica and California that live extraordinarily long healthy lives, live on whole-plant rich diets.

The World Health Organisation recommends diets high in whole plants, low in processed foods, and low in foods containing saturated fats.

Making the shift – WHO to trust

Changing your diet can be a step into the unknown.

Contradictory food advice is everywhere, but by choosing to only listen to the most credible evidence and organisations, the picture becomes clear.

The most reliable is probably the World Health Organisation (WHO). In 2003, the sugar lobby went to US Congress demanding an end to WHO funding unless its sugar guidelines were withdrawn. The WHO didn’t back down. Incidents like this demonstrate the organisation’s independence.

In 2013, the head of the WHO, Margaret Chan said: “Today, getting people to lead healthy lifestyles and adopt healthy behaviours faces opposition from forces that are not so friendly. Not at all. Efforts to prevent noncommunicable diseases go against the business interests of powerful economic operators. In my view, this is one of the biggest challenges facing health promotion.”

Below we explain why predominantly whole-plant-based diets are so healthy, with clear references to WHO research and guidelines.

High in whole-food fibre

Our eight-metre long intestine was not designed for refined food. High-fibre, whole foods are what it needs to stay clean and healthy.

Fibre helps to slow down digestion, so any sugar is released more slowly. Free sugar and refined carbohydrates slip straight into the blood stream causing sugar spikes. This eventually leads to long-term health problems.

100g of our cereal has 9g of fibre, around 30% of the recommended daily amount.

More information on fibre and sugar release.

Low in saturated fat

Saturated fat is linked to cholesterol and heart disease. Plants contain very little of it. The WHO recommends keeping saturated fat under 10% of calories consumed. Our products contain less than 3g of saturated fat per 100g, which comes mainly from highly nutritious nuts.

More information on avoiding saturated fat.

Full of protein

Some think plant-rich diets don’t contain enough protein. A US study of more than 70,000 subjects shows that vegans, vegetarians and meat eaters all get well over the recommended amount of protein1.

Others argue that plant proteins are incomplete, meaning they don’t contain all amino acids.  This is simply untrue. A United Nations database shows most grains and cereals contain all of them.

100g of our cereal contains close to 12g of protein, around 20% of the recommended daily allowance.

More information on plant protein.

Low in toxins

Unavoidable toxins in the environment, known as persistent organic pollutants (POPs), are more concentrated in meat, fish, dairy and eggs, because they are higher in the food chain.

According to the WHO, more than 90% of human exposure to dioxins, a group of POPs continuously emitted by industry and other activities, is through food, mainly meat, dairy products, fish and shellfish. Very low levels are found in plants.

Organically grown plants have the additional advantage of avoiding most pesticide residue.

Our products contain only organically grown plants.

More information on avoiding toxins.

Low in free-sugar

The WHO distinguishes between “free sugars” and sugars still in nature’s wrapper. Sugar, corn syrup, honey, agave syrup, maple syrup, date syrup, and fruit juices are all high in free sugar.

Free sugars pass too quickly through our gut wall causing all kinds of slow-burn health problems.

The sugar in fresh and dried fruit is still contained within cell walls the way nature intended, so it doesn’t throw the body into a spin.

The WHO recommends cutting free sugar to less than 6 teaspoons a day.

Our cereals have around half a teaspoon of free sugar per serving, which comes from organic maple syrup.

More information on sugar.

Full of essential nutrients

Many diets lack key nutrients. We choose ingredients that help fill many nutritional gaps. A 100g serving of our cereal provides [50%] of recommended daily allowances of iron, [7%] of calcium, and [8%] of daily folate.

More information on micronutrients.

Vitamin enriched

Plant-rich diets are loaded with vitamins, however those living on plants alone don’t get enough vitamin B12. Made by the bacteria and algae in the river water we used to drink, water treatment now removes it. We add some so that a single serving of our cereals gives you the recommended daily dose. We also add vitamin D, the sunshine vitamin, because most people now spend most of their lives inside and don’t get enough.

These small additions correct for positive changes in our lifestyle: clean water and lower exposure to the sun’s damaging UV radiation.

More information on vitamins.

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References:
1 0.83 grams per kg of body weight – source World Health Organisation
Sugar industry threatens to scupper WHO – The Guardian
Dioxins and their effects on human health – World Health Organisation
Amino-acid content of foods and biological data on proteins – United Nations
The science behind sweetness in our diets – World Health Organisation
Healthy diet factsheet – World Health Organisation

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