Jessica King

Yoga enthusiast and recipe guru.

Phillip Judd

Skier, mountain biker and nutrition enthusiast.

One day we met someone dedicated to saving forests. For many years, like us, he hadn’t made a connection between diet and the environment. Then the penny dropped. He shared his story with us, and we began a journey.

We were unsure about making big changes to our diet. What should we eat? Would it be healthy? Who should we trust?

Along the way we encountered a lot of information, but it boiled down to a simple conclusion: by changing our diets we could make big health gains and cut our impact on the environment.

It also became clear why we hadn’t known this sooner. What we eat is defined by habit. We eat what our parents raised us on and they eat what our grand parents fed them. Diets are based on habits, habits that are out of tune with what we know today.

Sixty years ago many thought smoking was harmless. It took time for the scientific consensus to cut through the confusion and for habits to change.

Because food and agriculture are vast and deeply embedded in society and culture, change will be slower, and the confusion will last longer.

Politicians can do little. Too many votes depend on supporting the existing system.

Many food companies have their hands tied too. If your existing brands are damaging, you’re unlikely to push a new message that undermines them.

To a large extent, the future will be shaped by well-informed consumers demanding better products, products that put the latest nutritional and environmental knowledge at their heart, and on their labels.

We created One Earth for these demanding, health conscious, environmentally aware consumers.