Towards whole plants
Producing animal protein requires up to 17 times as much land as vegetable protein, up to 26 times as much water, and up to 7 times as much phosphate, a dwindling natural resource1. Growing 1 kilogram of beef requires around 10 kilograms of plant food2 and produces emissions nearly 70 times those of 1 kilogram of oats3.
Animals are an inefficient way to feed ourselves. They need a lot of land. This means instead of planting more CO2-hungry trees we’re cutting them down.
Our plant-based products are designed to give people confidence to move towards more planet friendly eating by eating more whole plants and less animal products.
No out-of-season ingredients
One study shows that an Austrian winter tomato has 12 times the emissions of a summer one4. We stay well away from high-emission out-of-season ingredients.
No air transport
Food miles are complex. However, regardless of how you crunch the data, flying food is an earth-killer. Air transport emissions are around 100 times those from shipping5. None of our ingredients or products are transported by air.
1Quantification of the environmental impact of different dietary protein choices – The American Journal of Clinical Nutrition
2Livestock’s long shadow – Food and Agriculture Organisation of the United Nations
3Dietary greenhouse gas emissions of meat-eaters, fish-eaters, vegetarians and vegans in the UK
4Contrasted greenhouse gas emissions from local versus long-range tomato production
5The Validity of Food Miles as an Indicator of Sustainable Development
6FAO Stat – Food and Agriculture Organisation of the United Nations
7Cattle ranching and deforestation – Food and Agriculture Organisation of the United Nations
8Livestock and climate change – World Watch Institute