Low impact ingredients
Producing animal protein requires up to 17 times as much land as vegetable protein, up to 26 times as much water, and up to 7 times as much phosphate, a dwindling natural resource1. Growing 1 kilogram of beef requires around 10 kilograms of plant food2 and produces emissions nearly 70 times those of 1 kilogram of oats3.
Our 100% plant-based products are designed to give people confidence to move towards more planet friendly eating.
No out-of-season ingredients
One study shows that an Austrian winter tomato has 12 times the emissions of a summer one4. We stay well away from high-emission out-of-season ingredients.
No air transport
Food miles are complex. However, regardless of how you crunch the data, flying food is an earth-killer. Air transport emissions are around 100 times those from shipping5. None of our ingredients or products are transported by air.
Our packaging is made entirely of paper, a low-energy recyclable material. One day we hope to use compostable bags.
Trees planted on your behalf
Since 1961, global livestock numbers have swelled from 7 billion to close to 30 billion6. To make room we have felled much forest. Between 1985 and 2010 forests were cleared from an area the size of India7. This has had a devastating effect on the earth’s ability so soak up green house gases. Add the burps and farts and livestock’s climate change impact could be as high as half the global total8. Some food emissions figures are much lower. This is usually because they ignore the forests lost to pasture.
To restore the earth’s lungs to their original size we need to turn pasture back into forest.
Working with our partner, Geneva-based [add company], we provide funds to help reforest parts of [ ]. [Add company] has been reforesting….[ ]. Some brands use this as green-wash but we are deadly serious about it. We only work closely with experts we trust that keep tabs on every tree planted.
Every year you subscribe to our cereals we will plant [six] trees on your behalf.
1Quantification of the environmental impact of different dietary protein choices – The American Journal of Clinical Nutrition
2Livestock’s long shadow – Food and Agriculture Organisation of the United Nations
3Dietary greenhouse gas emissions of meat-eaters, fish-eaters, vegetarians and vegans in the UK
4Contrasted greenhouse gas emissions from local versus long-range tomato production
5The Validity of Food Miles as an Indicator of Sustainable Development
6FAO Stat – Food and Agriculture Organisation of the United Nations
7Cattle ranching and deforestation – Food and Agriculture Organisation of the United Nations
8Livestock and climate change – World Watch Institute