The environmental case for eating more whole plants

Eating animals and the products they produce is an inefficient way to feed ourselves. Livestock need a lot of land. This means instead of planting more CO2-hungry trees we’re cutting them down.

Producing animal protein requires up to 17 times as much land as vegetable protein, up to 26 times as much water, and up to 7 times as much phosphate, a dwindling natural resource1. Growing 1 kilogram of beef requires around 10 kilograms of plant food2 and produces emissions nearly 70 times those of 1 kilogram of oats3.

Our plant-based products are designed to give people confidence to move towards more planet friendly eating by eating more whole plants and less animal products.

1Quantification of the environmental impact of different dietary protein choices – The American Journal of Clinical Nutrition
2Livestock’s long shadow – Food and Agriculture Organisation of the United Nations
3Dietary greenhouse gas emissions of meat-eaters, fish-eaters, vegetarians and vegans in the UK